Step 1: Establish your unique customer base.
Get specific about your target audience. Learn and understand them, their needs, and how you as a business can best accommodate those needs.
Don’t be afraid of finding your niche. Creating a business for your perfect customer base will help you understand your personal brand purpose! Make yourself distinguishable in your market by serving your customers best and knowing them even better.
Step 2: Build an online presence.
This doesn’t just mean an Instagram or a Twitter account, set yourself apart by putting in the work on a user-friendly, inviting website.
Although a social media platform is important, give your customers somewhere to go once they’ve found you, and let them find out more.
Create a one-stop-shop for people to get involved, purchase, and reach you with any questions or opportunities.
Step 3: Content, content, content!
Newsletters, reels, vlogs, blogs, emails, and more. Don’t be afraid to let customers know what you're about. In the digital age, content has the potential to be your greatest asset in establishing a customer base and spreading awareness about your brand.
From business updates to personal reflections, product launches, or important changes, producing online content for customers and consumers to follow creates interest, loyalty, and an impression!